Sunday, September 29, 2013

"POWER: How J.D. Power III Became the Auto Industry's Eyewitness to History," by Sarah Morgans and Bill Thorness

Something a little different for you today: this non-fiction book tells the story of J.D Power, and how he revolutionized the auto industry and its attention to customer service and satisfaction. Just released - and available for Kindle for $2.99.

POWER: How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History, by Sarah Morgans and Bill Thurness


No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power.

Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction.

Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.

Foreword by CNBC's Bill Griffeth.


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